Director of Entertainment Sales

Experience our take on the art of the iconic


The Set embraces the best of the traditional Grand hotels and the new design hotels in turn, providing the best of both worlds. Heritage, attention to detail and impeccable service sit harmoniously alongside modernity, wellbeing and technology, giving us the ability to stay in tune with the personal rhythms of our guests’ lifestyles. Hotels of The Set allow guests to continue to do what they love doing in locations and surroundings where they feel they belong. We want people to feel part of The Set, seek out our hotels when they travel, and always wish to return. We do this by creating places that move people. Places they love, want to return to, and tell others about whilst at the same time enabling new discoveries; something that makes them think differently.
Our three founding properties in Amsterdam, London and Paris all sit in the cultural heart of their vibrant cities, and have attracted the people who drive change and creativity for decades. We feel a great sense of responsibility to preserve the soul and individuality of each property – its features, feeling and heritage – to retain its sense of place, purpose and continued contribution to its locality.

The role:

As our Director of Entertainment Sales your primary focus will be to develop, grow and oversee some of our key International and domestic Entertainment & Media accounts.


As a key Entertainment specialist based in our London sales office; you will initially be responsible for developing New Business and growing our market share through our existing accounts by promoting The Set Hotels as the luxury hotel of choice in our respective cities; London, Amsterdam and Paris. You will focus on the development of a number of sub market segments including; Entertainment Group Business, Film, Music Studio Tours, Press & Media Junkets, High Profile Entertainment guests, Events (such as Fashion shows, media launches or after party’s) and of course related Corporate/Agency Entertainment & other Transient business.

With exceptional market knowledge & contacts within across individual segments in order you will undertake extensive international travel (in particular the US West Coast) in order to meet key accounts, develop and qualify potential accounts, participate in road shows and regional travel exhibitions in order to grow a prestigious portfolio of Entertainment accounts. Your role will also include Account Management activities such as hosting fam-trips, arranging client visits to Café Royal and liaising with travel managers.

You will work closely with our VP of Sales for the Set Hotels & Hotel Directors of Sales on a day to day basis in order to support the implementation of the wider Set Hotels Sales strategy. As your role develops and grows you will be expected to play an active role in the formulation of the annual sales plan for each hotel, from which you will regularly report on business trends, performance, revenue and costs against the P&L.

Your profile:

Ideally based in London with the ability to travel extensively.

You will epitomise the very essence of 21st century hospitality; with a natural flair, drive and talent for Sales combined with extensive knowledge of the luxury Entertainment travel markets. Your experience must include a proven track record within the Luxury hotel Sales market to deliver a professional and dedicated sales service in keeping with the Set Hotels hallmarks of quality and style.

As a dedicated Entertainment Sales Specialist, you will ideally have a background within a similar Associate / Director of Sales, Travel Manager or Senior Entertainment International sales role ideally gained in a similar Luxury 5* Hotel or related DMC. You will of course be extremely well networked across all In-bound luxury Entertainment market across a range of market segments including Music, Film/TV Studio, Fashion, Press/Media Junkets, Corporate & Groups; with a good working knowledge of the London, Amsterdam & Paris luxury hotel markets.

Your communication skills (both verbal & written) will be exceptional along with fluency in English, the ability to speak in one or more other European language (Dutch or French) will be advantageous although not essential. Finally, you will be able to demonstrate excellent time, leadership and project management skills as you will not only need to manage your own day to day routine but also deliver demanding sales and revenue targets across your portfolio of accounts.

In line with the requirements of the Asylum & Immigration Act 1996, all applicants must be eligible to live and work in the UK. Documented evidence of eligibility will be required from candidates.

How to apply:

If you believe you have what it takes to provide this outgoing and elevated level of luxurious service and would like to lead our Entertainment Sales market as we enter our next exciting stage of growth of The Set Hotels and Launch of Lutetia in 2018 we’d love to meet with you. To apply please send your CV and details of your current experience along with details of your package expectations to our recruitment team by using the link below.

  • The SET
  • Hotel Cafe Royal - London
  • Conservatorium - Amsterdam
  • Lutetia - Paris
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